Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. Corey Patterson on June 21, 2022 The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech … Continue reading Why clean data is key to organizational success
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies. Chris Wood on April 19, 2022 Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). … Continue reading Roku announces clean room for streaming campaigns
Without clean data, marketers will have a hard time generating quality leads. Corey Patterson on September 24, 2021 Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study … Continue reading How to improve marketing ROI with clean data
Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean
Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean
Talia Boettinger — May 31, 2019 — May 31, 2019 Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t … Continue reading Email List Cleaning: Why and How to Properly Clean Your Email List
David Leonhardt — April 29, 2019 Follow @amabaie — April 29, 2019 Spring is that time of year when everything is fresh and new and clean. Except your blog. It hasn’t changed. Or has it? This is the perfect time to do a spring cleaning, to spruce it up and give it a boost in … Continue reading Try this 5-Step Plan to Spring Clean Your Old Blog Posts to Renewed Success
Colleen McKenna — July 17, 2018 Follow @Colleen_Intero — July 17, 2018 PhotoMIX-Company / Pixabay Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person … Continue reading How to Clean Up Your LinkedIn Company Page
Samantha Martin — May 9, 2018 Follow @Socially_Sam — May 9, 2018 I do believe that the sun may have put his hat on after what feels like 56 months of winter. That may be a slight exaggeration, but this winter really has been long for many of us. So the sight of a bit … Continue reading 5 Ways To Spring Clean Your Business
