Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. Dan Taylor on July 11, 2025 After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or … Continue reading How to use GA4 annotations to add context and clarity to your analytics
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. Constantine von Hoffman on June 26, 2025 The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying … Continue reading New IAB Framework aims to bring clarity to gaming ads
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations. Alan K’necht on January 22, 2025 Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service … Continue reading Ensuring precision and clarity in digital project specs
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. Anu Adegbola on January 17, 2025 You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will … Continue reading Microsoft Clarity launches Google Ads integration
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024 Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics
Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
Maurice DeCastro — November 29, 2019 Follow @mindfulpres Mindfulness is a word that’s being used in just about every walk of life at the moment. Google, Apple, Nike and many of the world’s most successful brands have realised and harnessed the power of mindfulness. Even though it’s a way of living that’s been around for … Continue reading 5 Mindfulness Techniques to Help You to Present With Confidence, Clarity and Impact
Annette Franz — September 9, 2019 Follow @annettefranz — September 9, 2019 Today’s post in an excerpt from my first book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). The book is available on Amazon as of this morning! Transforming the customer experience (and your … Continue reading Journey Mapping Definitions Bring Clarity
Brian Basilico — April 22, 2017 Follow @bbasilico— April 22, 2017 Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was drinking a pot of home-ground Starbucks a day and it was starting to bother my stomach. That happens. So I started drinking green tea. … Continue reading How Authenticity, Integrity, and Clarity are Great For Business!
