Longer opening hours change the unspoken rules for living English Sunday: a roast, a snooze and the pub when it was open, as depicted in James Boswell’s film poster 18 Jul 2015 If you buy a drink in an English pub, you order it at the counter and pay there and then. Puzzled Americans … Continue reading Sunday obligation to queue at the checkout
Joe RosenthalJuly 3, 2015 Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more … Continue reading The Golden Rules of Checkout Abandonment – And When to Break Them
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. Brian Rigney on June 16, 2015 There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and … Continue reading Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
Chase JonesMarch 3, 2015 Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the largest mega-retailer. In fact, an average of 68% of all online shopping carts are abandoned. Why do shoppers fail to complete a transaction? There are several causes, including cost, … Continue reading 5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment
Chase JonesFebruary 21, 2015 It’s the biggest problem when selling online: getting customers to complete the purchases they initiate. The numbers are stark: one study calculated consumer cart abandonment at more than 67%. The good news, though, is that there are several things you can do to improve your online checkout and turn more shoppers … Continue reading 6 Best Practices to Improve Checkout Conversions and Reduce Abandoned Cart
Kristen CurtissJanuary 9, 2015 When was the last time you were asked for your email address while purchasing a product or service? What about your Twitter handle? While it’s not uncommon for businesses to promote their own Twitter handle or other social media channels online or in-store, few businesses take the opportunity to ask customers … Continue reading 6 Reasons To Collect Twitter Handles At Check-Out
Craig Vodnik December 11, 2014 Payments are the linchpin to e-commerce success. So it is imperative that your checkout process is designed to make paying for software as easy and intuitive as possible. But so many companies encumber their website visitors with inefficient processes. These inefficiencies are conversion killers and must be avoided at … Continue reading Conversion Killers in the Checkout Process
by Pratik Dholakiya December 1st, 2014 I’m a huge online shopper. Hell, I’m a shopaholic in general, period. But there’s something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for your goodies to show up at your doorstep … Continue reading 5 Checkout Mantras to Revitalize Your Retail Business
Kristen Gramigna November 29, 2014 Offering customers a seamless e-commerce checkout experience is one of the key aspects of converting prospects into buyers, particularly when you implement new features to stay current with changing technology trends. Here’s a look at how to evolve your e-commerce checkout without overcomplicating the customer experience. Empower global customers … Continue reading The Minimalist Guide to Evolving E-Commerce Checkout
