Channel Factory Creates AI Incubator Innovation Lab by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2024 Channel Factory plans to introduce an innovation lab focused on artificial intelligence (AI) to support brands. The company said it will hire new talent and executives to build a dynamic multidisciplinary team. The team includes participation from C-suite executives and … Continue reading Channel Factory Creates AI Incubator Innovation Lab
Twitch is increasing channel subscription prices for the first time Some tiers will soon be more expensive in the UK, Canada, Australia and Turkey. Kris Holt Tue, Feb 20, 2024 REUTERS / Reuters Amazon has been looking to bolster Twitch’s bottom line for a while. After laying off around 500 workers and reducing how … Continue reading Twitch is increasing channel subscription prices for the first time
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search
YouTube To Launch First Official Shopping Channel, In South Korea: Report by Laurie Sullivan @lauriesullivan, June 21, 2023 YouTube this month plans to launch its first official shopping channel for live commerce, in South Korea. The move to create the first official channel, first reported by the Yonhap news agency on Wednesday, will operate in … Continue reading YouTube Launches First Official Shopping Channel In South Korea: Report
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
Best 4 Channel DJ Controllers of 2023 Aaron Heienickle / 02 Jun 2023 / Gadgets / ReadWrite Featured Products: Pioneer DDJ-FLX6-GT 4-channel DJ Controller Numark Mixtrack Platinum FX DJ Controller Denon DJ SC LIVE 4 DJ Controller Native Instruments S4 Mk3 DJ Controller Native Instruments S3 DJ Controller Reloop Mixon 8 Pro DJ Controller … Continue reading Best 4 Channel DJ Controllers of 2023
Easy Email: Channel Is One Of The Top Traffic Sources by Ray Schultz , Columnist, December 23, 2022 Email teams have one reason to rejoice this season: The channel is more than carrying its weight despite concerns about data, judging by State of Inbound Marketing Trends, a recent study from HubSpot, working with Litmus. First, … Continue reading Easy Email: Channel Is One Of The Top Traffic Sources
B2B podcasts don’t need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Constantine von Hoffman on November 9, 2022 Podcasts are now a top channel for B2B content, with 43% of decision makers saying they use them to get business related content, according … Continue reading Podcasts now a top channel for B2B marketing
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
