Tag Archives: Channel

Tips on Trust: Building Credibility With Your Channel Partners

Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners

How to Increase Subscribers on Your Brand New YouTube Channel

Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel

Structuring Budgets and Rules in Your Channel Incentive Program

Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program

Setting Smart Objectives in Channel Partner Incentive Programs

Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs

5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

Juan Ortiz — August 5, 2019 Follow @jcortiz22 — August 5, 2019 Maybe sales amongst your distributors and other partners have been in a rut. Perhaps your products and services have been around long enough that they’re no longer generating a buzz, or maybe they’re being overshadowed by a newer, flashier line from a competitor. … Continue reading Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

How to Build a Channel Partner Program

Amity Kapadia — July 31, 2019 Follow @amitykapadia — July 31, 2019 With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In fact, in today’s multi-channel, always-on, digital landscape, it has become nearly impossible to generate awareness, trust, and acquire … Continue reading How to Build a Channel Partner Program