Tag Archives: Changing

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Sales Strategy

Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind →

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumer Behavior

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study →

One thing that the pandemic could be changing? Meeting lengths

Effective Meeting

By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths →

How Social Media is Changing Customer Service [Infographic]

Customer Service

Stacey Rudolph August 20, 2020 Social media has really changed customer service behavior in recent years. The days of telephone, fax, letters and email are gone and social media is becoming more prominent when it comes to offering customer support and services. According to Invespcro, more than 80% of customers use social media to engage … Continue reading How Social Media is Changing Customer Service [Infographic] →

Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Client Acquisition

Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table… →

How technology is changing what it means to be an effective marketer

Marketing Strategy

Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer →

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