Tag Archives: Changes

4 tips to navigate the advertising impact of iOS privacy changes

Apple Advertisement

Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes →

Macy’s Back-To-School Ads Focus On Fast Fashion Changes

Back to School

Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney  @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes →

Vacation Rental Interior Design Changes That Make a Big Difference

Real Estate

Vacation Rental Interior Design Changes That Make a Big Difference Lucas Vitale / 08 Jul 2022   Whether you own a B&B or a villa, your holiday rental interior design has a considerably greater influence on reservations than you may imagine (and if you’re already aware of this, congratulations!). “One area where hotels, particularly boutique … Continue reading Vacation Rental Interior Design Changes That Make a Big Difference →

Google offers adtech unit changes to fend off antitrust lawsuit

Advertisement Platforms

The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit.  However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit →

This NASDAQ adviser thinks markets are tumbling because of data privacy changes

Data Privacy

By Shalene Gupta     June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes →

These management changes for neurodivergent employees make work more accessible for everyone

Neuroscience

By Puneet Sandhu       June 29, 2022   When we talk about inclusion today, we think of identity markers such as race, class, ability, and sexual orientation. But another important consideration is neurodiversity, which refers to the different ways in which people’s brains interact with the world around them. This facet of inclusion … Continue reading These management changes for neurodivergent employees make work more accessible for everyone →

What is identity resolution and how are platforms adapting to privacy changes?

Privacy

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes? →

Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says

Transportation Problems

By Alan Jenn   April 09, 2022   Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says →

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