Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands
The Changes For B2B Companies Under California Law Perkins Cole, Friday, April 21, 2023 B2B marketers lost their exemption under California’s privacy law on January 1 of this year. Here’s an over of what this means to B2B brands and what their next steps should be towards compliance. The exemption for employment-related and … Continue reading The Changes For B2B Companies Under California Law
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
By Michael Grothaus March 17, 2023 Many Twitter users risk losing access to their Twitter accounts after this weekend. The issue at hand is Twitter’s previously announced move to revoke text-based two-factor authentication (2FA) from all Twitter users who do not subscribe to Twitter Blue. Two-factor authentication is a critical security measure that most … Continue reading Twitter 2FA changes: How to avoid maybe getting locked out of your account this weekend
By Chris Stokel-Walker December 01, 2022 Elon Musk’s Twitter 2.0 is fast being foisted upon us, and if there’s one staple so far, it’s the speed at which features are being introduced and rewritten—often right in front of users’ faces. In a November 30 blog post, “Twitter” announced that it had changed its approach … Continue reading Former Twitter employee: We tried the changes Elon Musk is proposing—they didn’t work
Elon Musk bans Twitter employees from working remotely He enforced similar policies at SpaceX and Tesla. D. Cooper @danielwcooper Mark Leong for The Washington Post via Getty Images Elon Musk has banned Twitter employees from working remotely, saying they need to spend 40 hours a week in the office unless he gives his express … Continue reading Elon Musk changes Twitter’s remote work rules, again
By Chris Morris November 03, 2022 It’s kind of hard to believe, but Elon Musk has owned Twitter for just one week. He certainly has had an impact, though. In terms of outward-facing changes, not a lot has happened yet, but Musk has issued a series of orders to employees that could result in … Continue reading A week of Musk mayhem: Here are all the Twitter changes since Elon took over
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
By Jeff Beer September 18, 2022 When the news hit earlier this week that Yvon Chouinard and his family had given up ownership of Patagonia, it was met with waves of mixed emotions from fans and the broader business community: inspiring, incredible, optimistic, cynical—and sometimes all at once. In moving all … Continue reading How Patagonia’s ownership bombshell changes the game for American business
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report
