Tag Archives: changed

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

World Level Crisis

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? →

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

Advertisement Industry

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead →

Hiring Is Finally on the Rise but How Has COVID-19 Changed Staffing Sales?

Job Search

Kevin O’Brien October 20, 2020 Prior to mid-March, most sectors of the economy were experiencing a strong job market combined with a shortage of talent. These ingredients created one of the strongest runs of candidate marketing that we’ve ever seen in the staffing industry. It’s amazing how quickly things can change. Now that we are … Continue reading Hiring Is Finally on the Rise but How Has COVID-19 Changed Staffing Sales? →

The World Has Changed: How to Pandemic-Proof Your Career

Career Development

Vicky Oliver August 24, 2020 “Beware the Ides of March.” The soothsayer in Shakespeare’s Julius Caesar could just as well have been foretelling the advancing coronavirus pandemic that swept the U.S. this March after ravaging China and parts of Europe, afflicting millions and killing more than 230,000 worldwide to date. In only a matter of … Continue reading The World Has Changed: How to Pandemic-Proof Your Career →

How Have Employees’ Needs Changed Since the COVID-19 Outbreak?

Employee Engagement

Meredith Wholley July 14, 2020 Before the outbreak of COVID-19, employees’ basic needs were simple to understand and universally true. Now that we’re in the throws of a pandemic, those needs have changed drastically, and they may differ from business to business and may change in relatively short time spans based on external factors across … Continue reading How Have Employees’ Needs Changed Since the COVID-19 Outbreak? →

How Yamaha changed its tune with its digital transformation strategy

Digital Transformation

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy →

Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!

Event Management

Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)! →

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