Tag Archives: changed

Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)

Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) by Kathy Sheehan , Op-Ed Contributor, April 29, 2022 Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this … Continue reading Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) →

First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football

Sports Business

By Jeff Beer March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football →

Marketing Executive Relocation Post-COVID: What Has Changed?

Marketing Strategy

Bob Van Rossum December 18, 2021 The way we work has changed drastically during the COVID response. Marketing executives became very good at managing a virtual workforce, with many reporting overall increases in productivity. This has changed the expectation of how much time is needed for in-person work going forward at all levels of the … Continue reading Marketing Executive Relocation Post-COVID: What Has Changed? →

How the Pandemic Changed the Gig Economy [Infographic]

Gig Economy

Brian Wallace September 3, 2021 In 2020, the gig economy grew 33%. That is over 8 times faster than the US economy as a whole. Many are familiar with delivery drivers performing gig work, but there are numerous other industries in which gig work is prevalent. Home repairs, babysitting, disc jockeying, and dog walking are … Continue reading How the Pandemic Changed the Gig Economy [Infographic] →

Time to Flex: How the Pandemic Changed Our Views on Freelance

Freelancing

Ksenia Larina August 31, 2021 Now that we’re 1.5 years into the Covid-19 pandemic, we can look back at our lives and see that some of the practices adopted during lockdowns have already become ingrained into our lifestyles and reshaped our long-standing views on work and leisure seemingly forever. While daily sourdough baking and zoom … Continue reading Time to Flex: How the Pandemic Changed Our Views on Freelance →

How Ad Imagery Changed During The Pandemic

Advertisement Industry

How Ad Imagery Changed During The Pandemic by Richard Whitman , Columnist, June 25, 2021 When COVID-19 evolved into a global pandemic in early 2020, agencies and their clients quickly pivoted to address the crisis in ads. Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in … Continue reading How Ad Imagery Changed During The Pandemic →

Everything’s Changed — Has Your Website?

Website Speed Improvement

Heather Steele May 31, 2021 I don’t have to tell you that everything about the way we all do business has changed. Where and how you solve your customers’ problems most likely looks extremely different than it did before the pandemic. Maybe you had to make impossible decisions to keep your business going. Maybe you … Continue reading Everything’s Changed — Has Your Website? →

5 Ways the Pandemic Has Changed the Workplace Forever

Workplace Evolution

Cam Gray April 17, 2021 It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these … Continue reading 5 Ways the Pandemic Has Changed the Workplace Forever →

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

Influencer Strategy

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed →

How The COVID-19 Pandemic Has Changed Emailing

Email Marketing Strategy

Mary Dolan March 18, 2021 By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of … Continue reading How The COVID-19 Pandemic Has Changed Emailing →