by Austin Iuliano Follow @austiniulianoAugust 18, 2016 Why You’re Failing at Snapchat and How to Change it Around The reason you are failing at Snapchat is the same reason you are failing at everything else. That reason can be summed up with one word. Any guesses on what that word is? I will share that … Continue reading Why You’re Failing At Snapchat And How To Change It Around
by Jacob Maslow Follow @jakemaslowAugust 9, 2016 Digital ad spending is soaring, with estimates of spending in the retail industry hitting $ 19.98 billion by 2019. And that’s just the retail sector. The telecom and computing industry is expected to spend over $ 11 billion this year on digital ads, too. Major companies stay on … Continue reading 2 Major Ad Changes That Will Change the Way You Advertise
by Beata Staszkow July 30, 2016July 30, 2016 Ready = Procrastination Fear is natural It will never be the right time Act now If you are getting ready for a big change, it is fair to assume you’re doing research. You probably have shelves full of books, folders full of printed out online articles, and … Continue reading Are you Ready to Change your Career? Are you Ready to Change your Life?
by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Caitie Gonzalez July 19, 2016 Follow @Caitie_GonzalezJuly 19, 2016 Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. Email marketers, it’s time to give your … Continue reading 15 Stats That Will Change The Way You Do Email
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why. Brian Patterson on July 6, 2016 In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their … Continue reading Angie’s List is now free: What this change means for your business
by Will Fanguy June 30, 2016 Follow @willfanguyJune 30, 2016 Have you ever struggled with persuading your audience to do something? Have you ever poured your heart and soul into a project or post, only to have people skim over the content, looking for key words and statistics with no regard for the amount of … Continue reading Call to Action: Using Infographics to Drive Traffic and Inspire Change
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. Joy Hawkins on June 17, 2016 I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded … Continue reading Brief change suggests local SEO ranking factors are different for branded queries
by Jeremy Durant June 6, 2016 Follow @BopDesignSDJune 6, 2016 Your website might be losing you precious client leads. It’s true. Whether you are actively managing your website or not, it’s impacting how potential clients view your company and your products or services. Here are 10 ways your website is losing you those precious client … Continue reading How Your Website Is Losing Precious Leads (How to Change It)
