By John Stevens January 23rd, 2017 Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing … Continue reading 5 Content Marketing Trends That Will Change SEO In 2017
Mike Mallazzo — January 26, 2017 — January 26, 2017 What will remain constant in the months and years ahead? It’s a deceptively simple question and the cornerstone of how Jeff Bezos makes strategic decisions. As the man who sits at the helm of arguably the most successful entities in publishing and eCommerce, he has … Continue reading Why Personalization is the Key to Capitalizing on What Won’t Change
Brian Sutter — January 4, 2017 Follow @SmallBizBrian— January 4, 2017 Maintaining a blog is a lot of work. It requires a constant stream of new content. And if that content isn’t good enough, frequent enough, or promoted well enough, you can end up short. Sometimes, even if your blog posts are good, you may … Continue reading Why No One Reads Your Blog, And How To Change That
Kelley Schultz — December 23, 2016 — December 23, 2016 The Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites and in over 650,000 apps. For a digital advertiser, GDN is one of the most efficient ways to expand your presence into the display ecosystem. … Continue reading Skeptical of GDN? 4 Tips That Will Change Your Mind
Jill Wedge — December 23, 2016 — December 23, 2016 Researching trends for 2017, I happen across a fascinating source called quantumrun.com which basically excites and frightens in equal measure. This website offers forecasts up to 2050 on anything from climate change and technology to law. Among its predictions for next year is that a … Continue reading All Change in 2017
Graham Jones — December 16, 2016 Follow @grahamjones— December 16, 2016 Most people’s job titles are, frankly, meaningless. They either describe a position, such as “Human Resources Director” or they say something unfathomable such as “Chief Happiness Officer”. The fact of the matter is, most job titles are for internal purposes. They describe to people … Continue reading Why Should You Change Your Job Title Right Now?
Wendy Lindars — December 9, 2016 Follow @enx2marketing— December 9, 2016 Last week, we looked at SEO in 2016 – the good, the bad, and the what-the-hell-happened-to-my-ranking?! It was a rough year all around. Hope everyone made it out alive. Now that everyone is ready to kick 2016 to the curb, it’s time to prepare … Continue reading The Year That Will Be: How SEO Will Change in 2017
Fabrizio Moreira — December 6, 2016 Follow @FabrizioMoreira— December 6, 2016 Do you ever just sit and ponder what things would have been like if your company that introduced the mass-produced automobile to the market or that it was your business who popularized the iPhone? As ahead of the curve as these developments were in … Continue reading 7 Ways Entrepreneurs Can Adapt Before Change Occurs
Emma Kieran — December 3, 2016 — December 3, 2016 A former client of mine, let’s call them Emma’s Client, was in desperate need of change. Facing staff and volunteer leadership troubles, financial woes, and an eroding culture of philanthropy, Emma’s Client was at a point of possible closure. It was fighting fires left and … Continue reading Embracing Change: A Five-Step Process
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
