At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career. Yael Baifus on May 15, 2017 I didn’t set out to solve the gender wage gap when I started Googling … Continue reading What does it mean to ‘be bold for change?’
Brian Fanzo — May 16, 2017 — May 16, 2017 Today’s enterprise companies are jumping all in with digital transformation. They are excited about integrating internet of things sensors with big data solutions combined with artificial intelligence leveraging augmented and virtual realities. These technologies and change are very inspiring for the future of work, but … Continue reading Successful Digital Transformation Requires a Culture that Empowers Change Agents
Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017 Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars
Chris Cancialosi — February 28, 2017 Follow @gothamCulture— February 28, 2017 As the saying goes, even the longest journey starts with just one step. Over the years, we’ve engaged with many clients who are dedicated to creating large-scale, significant, and sustainable culture change in their organizations in an effort to drive success. Unfortunately, many of … Continue reading The Not-So-Simple Secrets of Successful Culture Change
Scott Jeffrey — February 24, 2017 — February 24, 2017 A coach stands on the sidelines, peering over all of his players in movement. When he sees a player doing something suboptimal, he pulls that player aside to offer feedback. The coach’s objective is to improve the performance of his players. He sees things the … Continue reading How to Give Effective Feedback to Influence Positive Change
Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change
Virginia Franco — February 10, 2017 Follow @VAFrancoResumes— February 10, 2017 My mother always said when I complained about work – “If a job was the RIGHT work, the RIGHT hours, the RIGHT salary AND makes you happy – they wouldn’t call it WORK.” She was right – but I’ve since learned that shooting for … Continue reading Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness
Virginia Franco — February 6, 2017 Follow @VAFrancoResumes— February 6, 2017 I work with people both over and under the age of 50 who ask me for help on how to write an executive resume. In my work with baby boomers, 3 themes resonate. They have impeccable work ethic, their careers are filled with amazing … Continue reading You’re Never too Old (or Young!) to Launch a Career Change
By Carolina Valdez-Ambia January 13th, 2017 No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post increases so it’s no surprise many companies have created … Continue reading How To Change The Owner Of A Facebook Ad Account
