Randy Milanovic — August 3, 2017 Follow @kayak360 — August 3, 2017 As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying … Continue reading 4 Simple Questions for Managing Change in your Office
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
John Nemo — May 19, 2017 Follow @JohnNemoPR— May 19, 2017 LinkedIn continues to innovate with how its members can communicate, and its latest update makes real-time sales, marketing and customer service even easier to execute as a result. If you want to get serious about selling on LinkedIn, learning how to engage with your … Continue reading Did This New LinkedIn Feature Just Change the Game for B2B Marketing?
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career. Yael Baifus on May 15, 2017 I didn’t set out to solve the gender wage gap when I started Googling … Continue reading What does it mean to ‘be bold for change?’
Brian Fanzo — May 16, 2017 — May 16, 2017 Today’s enterprise companies are jumping all in with digital transformation. They are excited about integrating internet of things sensors with big data solutions combined with artificial intelligence leveraging augmented and virtual realities. These technologies and change are very inspiring for the future of work, but … Continue reading Successful Digital Transformation Requires a Culture that Empowers Change Agents
Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017 Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars
Chris Cancialosi — February 28, 2017 Follow @gothamCulture— February 28, 2017 As the saying goes, even the longest journey starts with just one step. Over the years, we’ve engaged with many clients who are dedicated to creating large-scale, significant, and sustainable culture change in their organizations in an effort to drive success. Unfortunately, many of … Continue reading The Not-So-Simple Secrets of Successful Culture Change
Scott Jeffrey — February 24, 2017 — February 24, 2017 A coach stands on the sidelines, peering over all of his players in movement. When he sees a player doing something suboptimal, he pulls that player aside to offer feedback. The coach’s objective is to improve the performance of his players. He sees things the … Continue reading How to Give Effective Feedback to Influence Positive Change
Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change
