Tag Archives: Change

A New Generation’s Behaviors Will Change Affluent Marketing

by Lena Bourgeois, Columnist, November 11, 2016 Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption … Continue reading A New Generation’s Behaviors Will Change Affluent Marketing

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

by Kristina Jaramillo Follow @GetLinkedInHelpOctober 19, 2016 If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving … Continue reading IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

3 Rules To Drive Change

by Erika Goldwater Follow @erikawgOctober 17, 2016 At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. … Continue reading 3 Rules To Drive Change