Personal Branding Blog — October 26, 2017 — October 26, 2017 Monsterkoi / Pixabay It was astonishing to learn that a previously successful speaker could not easily transition to the newer way of doing business. Ironically, the newer way includes being social online, and we all know that is no longer new. You can guess … Continue reading Do You Embrace Change?
Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models
The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
Lydia Cockerham — September 20, 2017 — September 20, 2017 geralt / Pixabay We’ve all sat through an abysmal training video. When you’re trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just makes you want to turn off. Luckily it doesn’t … Continue reading 6 Impressive Examples of Training Videos that Drive Real Change
Nicole Bryan — September 19, 2017 Follow @sterlingpayment — September 19, 2017 VideoDocPres / Pixabay Over the past few years, many merchants – regardless of what kind of businesses they operate or how big their companies are – have come to reconsider their previous ways of handling purchases. Many decided to buy point-of-sale devices for … Continue reading 7 Reasons Why Merchants Want to Change Their POS System
Chris Cancialosi — August 14, 2017 Follow @gothamCulture — August 14, 2017 Alexas_Fotos / Pixabay We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected by some outside force. But the truth is, organizational change is more akin to entropy. … Continue reading How to Overcome the Anxiety of Change with Organizational Empathy
By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
Randy Milanovic — August 3, 2017 Follow @kayak360 — August 3, 2017 As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying … Continue reading 4 Simple Questions for Managing Change in your Office
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
John Nemo — May 19, 2017 Follow @JohnNemoPR— May 19, 2017 LinkedIn continues to innovate with how its members can communicate, and its latest update makes real-time sales, marketing and customer service even easier to execute as a result. If you want to get serious about selling on LinkedIn, learning how to engage with your … Continue reading Did This New LinkedIn Feature Just Change the Game for B2B Marketing?
