Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline. Sean Nowlin on July 31, 2025 CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, … Continue reading 4 CTV challenges for B2B and how to overcome them
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution. Mike Pastore on June 24, 2025 Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. … Continue reading Klaviyo turns AI and data loose on the challenges of multichannel marketing
If your team is in the market for a marketing automation platform, here are eight things to keep in mind. Mike Pastore on March 28, 2025 Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According … Continue reading 8 challenges for marketing teams navigating the MAP market
Like many ambitious software deployments, CDPs present a number of deployment challenges. Here’s how to overcome them. Mike Pastore on March 14, 2025 Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some … Continue reading 6 challenges businesses face when deploying CDPs
March 10, 2025 The challenges and advantages of managing global teams BY Sagar Khatri Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a … Continue reading The challenges and advantages of managing global teams
Apple, Google Face Challenges Across EU by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2025 The European Commission in recent months seems to have pursued more aggressive regulations toward U.S.-based big tech firms in the ad industry, more so than in the past. For the most part, big tech companies have become more confident in challenging … Continue reading Apple, Google Face Challenges Across EU
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
