Tag Archives: cause

This could be the root cause of employees’ low engagement according to neuroscience

By David Rock and Joy VerPlanck   June 01, 2022 Maybe you’ve had an influx of new hires from the Great Reshuffle. Or maybe you’re at a company going through a rough time. Or maybe you’re just trying to maintain a healthy status quo. For all these situations and more, it’s important for leaders to … Continue reading This could be the root cause of employees’ low engagement according to neuroscience

The Rise of Cause Marketing

Sarah Flis — February 21, 2020 Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause … Continue reading The Rise of Cause Marketing

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan  @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign