After its reputation went up in flames, Humane warns users its charging case may too The company told customers the battery may “pose a fire safety risk.” karissa bell Thu, Jun 6, 2024 Cherlynn Low for Engadget If the wave of overwhelmingly negative reviews weren’t enough, it seems that Humane has discovered yet another … Continue reading After its reputation went up in flames, Humane warns users its charging case may too
Here are the key points under contention in the most significant anti-trust case of this century, Constantine von Hoffman on May 17, 2024 The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if … Continue reading Is Google a monopoly? The DOJ’s case in 11 slides
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
April 04, 2024 The Investor Case for a Living Wage Worker advocates have rightly celebrated recent labor wins for employees in the United States, but even these efforts haven’t been enough to keep the lowest wages at pace with inflation. BY Sara E. Murphy Despite global growth and productivity gains, more than 214 million workers live … Continue reading The Investor Case for a Living Wage
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics
By Associated Press January 19, 2024 Apple has promised to open up its tap-and-go mobile payment system to rivals, the European Union said Friday, as the U.S. tech company seeks to resolve an antitrust case and avoid a fine that potentially could be worth billions. Apple proposed letting third-party mobile wallet and payment service providers access … Continue reading Apple offers rivals access to tap-and-go payment tech to resolve EU antitrust case
By Mark Sullivan January 09, 2024 AI is transitioning from a 2023 electrified by ChatGPT to a 2024 when the tech industry and the Fortune 500 will try to make new “transformer” based language models perform meaningful work and create real value. But that transition could be seriously slowed because of the way AI … Continue reading What top IP lawyers say about the New York Times’s copyright case against OpenAI
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot
Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers
Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees The lawsuit alleges Visa and Mastercard bribed Apple to hamper competition, which drove up merchant fees. Cheyenne MacDonald Sat, Dec 16, 2023 REUTERS / Reuters A proposed class action lawsuit has accused Apple of accepting a form of … Continue reading Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees
