Tag Archives: Case

Apple offers rivals access to tap-and-go payment tech to resolve EU antitrust case

  By Associated Press January 19, 2024 Apple has promised to open up its tap-and-go mobile payment system to rivals, the European Union said Friday, as the U.S. tech company seeks to resolve an antitrust case and avoid a fine that potentially could be worth billions. Apple proposed letting third-party mobile wallet and payment service providers access … Continue reading Apple offers rivals access to tap-and-go payment tech to resolve EU antitrust case

What top IP lawyers say about the New York Times’s copyright case against OpenAI

  By Mark Sullivan January 09, 2024 AI is transitioning from a 2023 electrified by ChatGPT to a 2024 when the tech industry and the Fortune 500 will try to make new “transformer” based language models perform meaningful work and create real value. But that transition could be seriously slowed because of the way AI … Continue reading What top IP lawyers say about the New York Times’s copyright case against OpenAI

CDP use case for targeting lapsed customers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot

How to create case studies that sway B2B decision-makers

Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers

Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees

Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees The lawsuit alleges Visa and Mastercard bribed Apple to hamper competition, which drove up merchant fees. Cheyenne MacDonald   Sat, Dec 16, 2023 REUTERS / Reuters A proposed class action lawsuit has accused Apple of accepting a form of … Continue reading Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees

An under-the-radar Supreme Court case could upend the tax code and derail wealth taxation

By Sam Becker December 05, 2023 With consequential Supreme Court rulings on topics like abortion and voting rights in recent years, Americans may be forgiven if their interest isn’t exactly piqued by a legal battle concerning the tax code. But a case currently in front of the high court, although it has largely flown under … Continue reading An under-the-radar Supreme Court case could upend the tax code and derail wealth taxation

The Supreme Court will hear case on government’s contacts with social media companies

The Supreme Court will hear case on government’s contacts with social media companies A lower court order preventing Biden officials from talking to social media companies will remain on hold, for now. Karissa Bell   Sat, Oct 21, 2023 MANDEL NGAN via Getty Images As expected, the Supreme Court will weigh in on a controversial … Continue reading The Supreme Court will hear case on government’s contacts with social media companies

How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study

The SEC comes for crypto staking: Coinbase makes its case as Kraken stands down

  By Connie Lin February 10, 2023 Update Friday, 9:49 a.m. ET: On Thursday, the SEC said crypto exchange Kraken would “immediately” end its platform’s crypto staking service, and pay $30 million to settle SEC charges that it was listing unregistered securities. The news confirms rumors that the SEC would target staking as it tightens … Continue reading The SEC comes for crypto staking: Coinbase makes its case as Kraken stands down