Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2
Olivier ChoronAugust 3, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities: Part 1
Olivier ChoronJuly 24, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities
James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
