Tag Archives: Call

How Call Tracking Software Affects SEO

Ariel Middleton — October 10, 2019 The SEO practitioners on your team are always on the hunt for anything that might impact search ranking. For good reason—results on the first Google search result pages (SERPs) receive 92% off all search traffic and organic results are the most trusted source for people researching a purchase. So … Continue reading How Call Tracking Software Affects SEO →

It’s All Social Media Fun and Games Until You Get a Call from HR

Social Media Mistakes

Gerry Moran — September 19, 2019 Follow @GerryMoran — September 19, 2019 It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social … Continue reading It’s All Social Media Fun and Games Until You Get a Call from HR →

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

Marketing Trends

The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study] →

Beyond call tracking: Measuring sentiment for marketing success

Customer Conversion

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success →

Make It Flow: Desperate Times Call for Desperate Measures?

Work Difficulties

Alex Kudinov — April 17, 2019 Follow @AlexKudinovPST — April 17, 2019 Flow of work and, most importantly, value is paramount. There are times when you keep looking at the process and don’t understand what is going on, what is wrong, and why stuff is not getting to done. All the answers to questions asked … Continue reading Make It Flow: Desperate Times Call for Desperate Measures? →

What to Expect From Your First Call with a Recruiter

Effective Hiring

Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter →

Top 6 Perks of Call Tracking

Sales Techniques

Brian Shivraj — April 1, 2019 — April 1, 2019 The history of telemarketing has given us a lot of information about marketing techniques and insights into consumers preferences. It also created a movement of ‘do not call lists’ and 100’s of free trips going unclaimed. We have also learned the value of a cold … Continue reading Top 6 Perks of Call Tracking →

5 Tips for Creating an Eye-Catching Call To Action

Call To Action

5 Tips for Creating an Eye-Catching Call To Action There are many components of a business website that can mean the difference between success and failure for its owner. From the initial hook on the landing page to the way the information and products are presented, there is much to consider. If you are about … Continue reading 5 Tips for Creating an Eye-Catching Call To Action →

Why Digital Marketers Should Pass Call Data into Google Marketing Platform

Digital Marketing

Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform →

The 10 Most Important Questions to Ask Call Tracking Vendors

Delivery Services

Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors →