Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix? By Mike Pastore Published on August 27, 2026 B2B demand gen player Integrate announced Wednesday it was acquiring CaliberMind, a platform that pulls together marketing and sales data and provides multi-touch attribution, … Continue reading Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Microsoft Advertising’s Agentic Playbook by Laurie Sullivan , Staff Writer, August 21, 2026 Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers when artificial intelligence (AI) agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization. … Continue reading AI Buys It: Microsoft Advertising Agentic Playbook
Microsoft Sees Paid-Search Ad Media Buys Rise by Laurie Sullivan , Staff Writer, July 16, 2026 Media buyers spent 7% more on Microsoft Advertising paid search ads in the second quarter of 2026 compared with the year-ago quarter, according to data released this week. While search cost-per-click (CPC) growth has been weak for Google in recent … Continue reading Microsoft Sees Paid-Search Ad Media Buys Rise
Walmart Buys Self-Serve CTV Ad Platform by Laurie Sullivan , Staff Writer, June 23, 2026 Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more advertising space across connected TV (CTV). The retailer on Tuesday announced it has entered into an agreement to acquire … Continue reading Walmart Buys Self-Serve CTV Ad Platform
Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Underdog buys Aristotle exchange licenses to launch US sports prediction market Suswati Basu Underdog is moving deeper into prediction markets after buying two federally regulated exchange entities, a step that will allow the sports gaming company to operate its own U.S. marketplace for event-based contracts. The New York-based firm said Monday (March 9) … Continue reading Underdog buys Aristotle exchange licenses to launch US sports prediction market
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google To Enforce Minimum Budget For Demand-Gen Buys
Salesforce is adding real-time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent-driven GTM workflows. Constantine von Hoffman on December 19, 2025 Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales … Continue reading Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
