Tag Archives: Buying

12 Things to Consider When Buying or Selling an Online Business

Joanne Camarce May 21, 2021 Over the past year, there’s been a significant shift toward online consumerism, with all kinds of businesses selling products online. As Peter Sheldon, Senior Director of Commerce Strategy at Adobe, puts it, “It became clear that there are no boundaries for e-commerce — almost any product regardless of cost, size … Continue reading 12 Things to Consider When Buying or Selling an Online Business

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

Expert tips to consider before buying a CDP for your martech stack

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack

The New Customer Buying Experience in a Post-COVID-19 World

The New Customer Buying Experience in a Post-COVID-19 World Peter Sheldon / 13 Aug 2020 COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for … Continue reading The New Customer Buying Experience in a Post-COVID-19 World

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying