Content Creation: How to Write Blog Post Introductions

by Liz Murphy June 1, 2016
June 1, 2016

I went into Monday with high hopes for my own productivity. The office was closed for Memorial Day, and I was armed with grand aspirations of working ahead on a few projects and getting some writing done. While I was able to check a few items off of my list, the latter half of my afternoon was marked by one of the worst cases of writer’s block I’ve experienced in some time.


The culprit? Writing an introduction for a blog. Not the whole blog post, mind you – just the introduction. It was completely demoralizing.


The afternoon wasn’t a complete washout, thankfully. After a trip to the gym to decompress, the idea for the video below was born – the first episode of a new regular feature, A Content Manager (and Her Beer). During this installment, I’m sipping on Steady Eddie from Union Craft Brewing, finally keeping a promise I made to myself back in January and sharing three key strategies you can start using right away to write great introductions to your blog posts.


Because something so simple shouldn’t be so difficult, right?


Watch the First Episode:



Now It’s Your Turn


 


 

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