by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Rachel Serpa Follow @getbaseOctober 12, 2016 The CRM industry is projected to be a $ 36 billion market by 2017, and with more than 350 CRMs now available, choosing the right solution for your business is a seriously daunting task. How do you separate legacy vendors from next-generation platforms? What are the warning signs … Continue reading CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
by Jeff Kalter July 25, 2016July 25, 2016 “Stop selling. Start helping.” — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only … Continue reading The Secrets to Engaging Business Buyers on the Phone
by Tony Zambito July 21, 2016 Follow @tonyzambitoJuly 21, 2016 Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective … Continue reading How Understanding The Goals And Intent Of Buyers Can Transform Marketing
by Meghan Garrity June 30, 2016June 30, 2016 There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for … Continue reading How to Use Video During Each Stage of the Buyer’s Journey
by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Joel Libava May 30, 2016 Follow @FranchiseKingMay 30, 2016 Business opportunities, (or biz opps as they’re sometimes called) are not franchise opportunities. Did you know that? A Story About a year ago, I got into a little online tiff with a gentleman who was calling his business opportunity a “franchise.” Except it wasn’t a … Continue reading What Franchise Buyers Need To Know About “Business Opportunities”
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
