Rushal Patel — December 22, 2016 Follow @patelrushal— December 22, 2016 Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn’t actually occur until that product is already developed and ready to be launched. The reality is that identifying an … Continue reading How Buyer Personas Can Help a Startup Succeed
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. Jacob Baadsgaard on December 9, 2016 If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by … Continue reading How to use your buyer personas to build your 2017 marketing budget
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year. Jordan Elkind on November 23, 2016 After months of planning your marketing strategy for Black Friday and beyond, the … Continue reading Simple steps to addressing your one-time buyer problem
by Matt CurtisSeptember 13, 2016 Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing … Continue reading Targeting Your Digital Marketing: Building A Buyer Persona
by Jarrick Cooper July 29, 2016July 29, 2016 If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. … Continue reading 10 Top Insights From Buyer Persona Interviews
by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask
by Ryan Schwartzberg July 4, 2016July 4, 2016 “Why can’t I get in touch with these leads when we’ve got them loaded into our dialer 30 seconds after receiving them?” How many times have you asked yourself that question, but had no way to answer it? Companies like yours spend tons of money and lots … Continue reading Solving Lead Buyer Challenges: How to Ensure Speed-to-Contact
by Joel Goldstein July 1, 2016 Follow @joelgoldsteinJuly 1, 2016 Brands must understand why customers are motivated to buy in order for their products or services to be successful. This understanding will help you develop the product positioning, marketing campaigns and the brand’s image to craft a message that ties into one of these buyer … Continue reading The 7 Biggest Buyer Motivations
by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey
