Bruce Hakutizwi — October 10, 2018 Follow @BizForSaleUS— October 10, 2018 Finding a buyer for your small business can be intimidating. Putting your business on the market inevitably stirs anxious energy, and feelings of vulnerability can prevent entrepreneurs from seeking out deals. After all, when selling the business you spent years developing, you want to … Continue reading How to Find Your Dream Buyer
Tag Archives: Buyer
5 Reasons To Prepare Now For The Year 2020 With Buyer Insights
Tony Zambito — October 5, 2018 Follow @tonyzambito — October 5, 2018 The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another … Continue reading 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights
How to Create Buyer Personas That Actually Work
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
How to Find Out Which Social Media Platform Your Buyer Persona Engages With
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
How to Build a Buyer Intent Model With Keyword Classification
George Karapalidis — June 8, 2018 — June 8, 2018 To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the … Continue reading How to Build a Buyer Intent Model With Keyword Classification
How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
Got a Buyer for Your Business? Here are 9 Tips to Respond to Them
Jacob Orosz — January 4, 2018 Follow @jacoborosz — January 4, 2018 When selling your business, an interesting and important question you should ask yourself is: What is it like to look for a business to purchase from a buyer’s perspective? A few years ago, someone asked me this question, and unfortunately, although I had … Continue reading Got a Buyer for Your Business? Here are 9 Tips to Respond to Them
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. Josh Aberant on December 26, 2017 I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with … Continue reading Getting to know your B2B tech buyer
3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
Tonya Vinas — December 13, 2017 — December 13, 2017 What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered … Continue reading 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
How Negative Buyer Personas Can Shape Your Ideal Personas
Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas
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