by Laura Noll November 14, 2015 Follow @marketmoxNovember 14, 2015 We live in a world riddled with shiny objects to steal our attention — especially when it comes to all of the information available in our social networks. Even while reading a post, it’s not unusual to be interrupted by another. Notifications pop in at every … Continue reading Boost Your Social Posts Without The Boost Button
Laura DonovanOctober 9, 2015 Local Businesses can now “verify” their Business Page on Facebook and get a verification button on their Page. Verifying the business confirms that your business is an authentic Business Page on the site. “Verified Page or profile – Some Pages and profiles have been verified by Facebook to let people know … Continue reading How To Get A Verification Button On Your Facebook Business Page
Columnist Jonathan Hochman explains why marketers need to take a close look at their technologies and Web practices or risk losing users who are fed up with too much advertising and tracking. Jonathan Hochman on September 25, 2015 Last week’s rising anxiety for digital marketers was the release of Apple’s iOS 9 with ad-blocking technology. … Continue reading Web Overload: Why Digital Advertising Needs To Hit The Reset Button
Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Sergio AicardiAugust 12, 2015 Ready, set, launch. The discussion of Google adding a “Buy” button has been going on for some time, and should be fully rolled out any day now. Interestingly enough it is coming at the same time both Pinterest and Instagram took the leap as social media platforms to utilize their services … Continue reading What Google’s Buy Button Means For The Success Of Your E-Commerce Site
Laura DonovanJuly 19, 2015 Move over Like Button and make room for the Buy Button. Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want. Facebook is currently testing shops within Facebook Pages. These are “essentially mini e-commerce sites” (BuzzFeed … Continue reading Facebook Getting Ready to Take on Amazon with the Buy Button
Jill BastianJune 8, 2015 A call-to-action (CTA) is an important part of email marketing. A smart CTA gives readers clear instructions on what action you want them to take. A call-to-action button makes this desired step even more visible. For PC, tablet, or mobile users, the button is a quick way to get to the … Continue reading How To Build A Call To Action Button For Your Email
Jordan ConJune 5, 2015 Recently, both Instagram (surprisingly) and Pinterest (less surprisingly) announced that buy buttons are coming imminently. It’s likely that these buy buttons will be widely available on these two platforms before Twitter and Facebook announce theirs. It’s unusual for these up-and-coming platforms to beat the giants, but it shows the tremendous potential … Continue reading Two More Social Media Buy Button Announcements
Rakesh SoniMay 28, 2015 Are you experiencing lower than anticipated conversion rates? Are your landing pages performing poorly? Are sales down on your website? This isn’t WebMd, but we’ve diagnosed you with a bad case of “Crap-Ass CTA.” Don’t be upset, it happens to the best of us, and the best news is: we can … Continue reading Why the CTA Button is the Most Important Part of Your Site
John W HayesMay 27, 2015 Google is rumored to be entering the world of eCommerce with the imminent launch of a “Buy” button on its mobile search results pages. It’s a move, many pundits believe, is designed to grab marketshare of the search market from online retail giants like Amazon. You might not think of Amazon … Continue reading Google “Buy” Button Good News for Email Marketers
