Louisa ChanApril 8, 2015 A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”. But why do you need a call-to-action? If you explain a concept well, wouldn’t your readers understand you and know … Continue reading How to Set Up A Facebook Page Call-to-Action Button
Ori HofnungApril 4, 2015 24/7/365, many markets across the world are endeavoring endlessly to figure out what are their consumer’s triggers for making a buying discussion or so called “Human Buy Button.” Meaning, is there a way for us marketers to actually decide what people will buy even if they don’t actually need the product … Continue reading What is the Neurological Human Buy Button?
Jameson LaMarca December 14, 2014 Over the summer, news broke that both Facebook and Twitter were continuing to experiment with e-commerce through a Buy button within posts and tweets. Both are currently being tested with a small number of clients, yet advertisers and marketers are eagerly awaiting its arrival. Rather than rushing the roll … Continue reading The Facebook and Twitter Buy Button in 2015
We’ve all seen the Staples Easy Button–a marketing schtick which imagines one button could solve any problem you had. In the case of Staples, that button was just a metaphor for buying more ink and paper at their store. But now, The Button Corporation wants to make that magic product a reality. They … Continue reading This One Red Button Promises To Do Anything
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That … Continue reading Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
