Tag Archives: Businesses

How Do Small Businesses Invest in Growth?

Alex PriceFebruary 12, 2015 After treading water for a number of years, the future is looking bright for small businesses – and they’re actively responding to the positive changes. 99.7% of U.S. employer firms are considered small businesses, and they’ve increased their budgets and are ready to spend this extra money in 2015. SMB leaders … Continue reading How Do Small Businesses Invest in Growth? →

10 Social Media Marketing Mistakes Businesses Must Avoid

Social Media Utilization

Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid →

How Small Businesses Can Use Facebook Dark Posts

Facebook, Small Business

Lucinda WatrousFebruary 7, 2015 The landscape of good Facebook advertising is changing once again. Right now, businesses using newsfeed style ads can capitalize on a new trend of “dark posts.” A dark post is using a newsfeed style ad that doesn’t actually get published to your page’s feed. With newsfeed style ads generating 49x the … Continue reading How Small Businesses Can Use Facebook Dark Posts →

Small Businesses Can Attain Industry Thought Leadership By Cultivating Industry Influencers

Small Business

Successful, fast-growing small businesses and startups generate awareness, credibility and trust – ultimately influencing audience behaviors. In order to do so, they became industry thought leaders. Creating industry thought leadership for your startup, small business or client should be one of the key goals of your public relations program. If it isn’t, you need to … Continue reading Small Businesses Can Attain Industry Thought Leadership By Cultivating Industry Influencers →

3 Reasons Why Businesses Should Stop Using Third-Party Data

Social Data

Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data →

Benefits a Help Desk Can Offer Small Businesses

Sales Guide

Ben PuzzuoliFebruary 1, 2015 If you’re a small business owner and you haven’t already included a help desk solution with your business infrastructure, you may be doing yourself and your customers a great disservice. Efficient help desk solutions are beneficial to your customers as well as your marketing and sales goals. Put your small business … Continue reading Benefits a Help Desk Can Offer Small Businesses →

3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity

Smart Business Ideas

Erin P. FriarJanuary 30, 2015 To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $ 4.5 million for a single 30 second, game-time advertisment. But small business have a stake in the winnings from the big game as well. Here’s how your business can … Continue reading 3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity →

5 Awesome Tools Small Businesses Shouldn’t Miss Out On

Small Business

Tracy VidesJanuary 30, 2015 I can barely imagine life without RunKeeper, Flipboard and Evernote (not necessarily in that order!). Just makes me wonder about those dingy, dark, pre-smartphone days… How did we ever manage? Whether it’s just to say “Yo” (literally) to a buddy or tweak your elevator pitch, there’s one for every need that … Continue reading 5 Awesome Tools Small Businesses Shouldn’t Miss Out On →

Where Do Small Businesses Spend Their Money? [Infographic]

Small Business

Alex PriceJanuary 27, 2015 There are 23 million small businesses in the U.S.; these same small businesses have increased their budgets and are looking to spend more money this year. Why? Because they expect 2015 to be a good year — a year with both increased profits and revenue growth. How do we know that? … Continue reading Where Do Small Businesses Spend Their Money? [Infographic] →

5 Businesses That Survived the Recession and Why

Business Tools

Megan RitterJanuary 27, 2015 During the 2008 recession, it was up in the air which businesses would make it out of the dire economic environment intact. It seemed obvious that savvy behemoths like Google or Apple would come out of the recession with their dignity and their profits remaining but for many the recession seemed … Continue reading 5 Businesses That Survived the Recession and Why →