Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition?
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Business.comFebruary 14, 2015 Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and … Continue reading Is Facebook Marketing Still Worthwhile For Small Businesses?
Ryan VanDenabeeleFebruary 13, 2015 Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going … Continue reading 7 Benefits of Social Media Marketing for Small Businesses
Alex PriceFebruary 12, 2015 After treading water for a number of years, the future is looking bright for small businesses – and they’re actively responding to the positive changes. 99.7% of U.S. employer firms are considered small businesses, and they’ve increased their budgets and are ready to spend this extra money in 2015. SMB leaders … Continue reading How Do Small Businesses Invest in Growth?
Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid
Lucinda WatrousFebruary 7, 2015 The landscape of good Facebook advertising is changing once again. Right now, businesses using newsfeed style ads can capitalize on a new trend of “dark posts.” A dark post is using a newsfeed style ad that doesn’t actually get published to your page’s feed. With newsfeed style ads generating 49x the … Continue reading How Small Businesses Can Use Facebook Dark Posts
Successful, fast-growing small businesses and startups generate awareness, credibility and trust – ultimately influencing audience behaviors. In order to do so, they became industry thought leaders. Creating industry thought leadership for your startup, small business or client should be one of the key goals of your public relations program. If it isn’t, you need to … Continue reading Small Businesses Can Attain Industry Thought Leadership By Cultivating Industry Influencers
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
