By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service. Martin Beck on March 10, 2015 Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any … Continue reading How 3 Businesses Use Pinterest To Learn What Their Customers Covet
Mike WhitneyFebruary 27, 2015 Perhaps you’ve heard the phrase, “Be the ball, hit the ball.” If not, it’s in reference to baseball and it’s basically a somewhat Buddhist approach to the psychology of hitting the ball. The “oneness” alluded to may at first glance seem a bit fluffy, but there is powerful logic therein. Seeing … Continue reading Why Buyer Personas Work for Small Businesses
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
Reeyaz HamiraniFebruary 19, 2015 Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media). With so much information constantly fighting for … Continue reading 5 Stats That Prove Businesses Must Personalize To Win Customers
Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition?
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Business.comFebruary 14, 2015 Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and … Continue reading Is Facebook Marketing Still Worthwhile For Small Businesses?
Ryan VanDenabeeleFebruary 13, 2015 Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going … Continue reading 7 Benefits of Social Media Marketing for Small Businesses
