Richard LarsonMarch 16, 2015 Press relations are not always a strong point for small businesses, since they don’t have an entire media relations department like many large companies do. However, there are some of the strengths in the area of press relations that small businesses can take advantage of. For one, press releases and media … Continue reading Marketing: 5 Easy, Actionable PR Tips for Small Businesses
Dena EnosMarch 14, 2015 With so many aspects of our lives, from professional to social, migrating online, it’s surprising that so many business owners continue to deprioritize an online strategy as part of their growth plans. For many of us, it is challenging to balance this additional component with the daily demands of running … Continue reading 5 Most Common Mistakes Offline Businesses Make Online
Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment. Aaron Strout on March 13, 2015 When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was … Continue reading How Engaged Leaders Use Mobility To Build Brands & Businesses
Sreeram SreenivasanMarch 13, 2015 Every small business owner wants to grow sales as much as possible, as fast as possible. They work hard to try out various sales and marketing efforts. However, without immediate and measurable feedback, it is difficult to know what’s working and what’s not. Sales metrics tell you exactly how your efforts … Continue reading 5 Key Sales Metrics For Small Businesses
Owen AndrewMarch 12, 2015 As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns out that this is especially true for small businesses which operate with mostly local customers. Local SEO and standard SEO couldn’t be more different. It might be a … Continue reading How Local Businesses Can Improve Their SEO
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service. Martin Beck on March 10, 2015 Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any … Continue reading How 3 Businesses Use Pinterest To Learn What Their Customers Covet
Mike WhitneyFebruary 27, 2015 Perhaps you’ve heard the phrase, “Be the ball, hit the ball.” If not, it’s in reference to baseball and it’s basically a somewhat Buddhist approach to the psychology of hitting the ball. The “oneness” alluded to may at first glance seem a bit fluffy, but there is powerful logic therein. Seeing … Continue reading Why Buyer Personas Work for Small Businesses
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
