Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales
Merilee Kern — May 14, 2020 Photo courtesy of Ruth Shlossman In business, it would be difficult if not impossible to achieve a notable measure of success without having inked a significant number of agreements with other parties—most appreciably with conflicts inherent in the process having been pleasingly overcome for all involved. Whether negotiating a … Continue reading 6 Negotiating Tactics for Fast Growth-Minded Businesses
Steve DiGioia — May 13, 2020 I saw him, I did. He’s in that little hut with his face buried in his cell phone. He saw me drive up; I know he did – he looked right at me. I’m now waiting at the gas pump – it’s only 3 feet away from him. I … Continue reading 3 Reasons Why We Let Businesses Take Us For Granted
Jennifer Costa — May 12, 2020 Develop Your Small Business’s Growth Strategy with these Hiring Tips Developing a growth strategy for a small to medium-sized business is a complex, and often time-consuming process. With so much information to evaluate, it’s easy to understand why many business leaders don’t spend enough time considering their hiring processes. … Continue reading 5 Hiring Tips for Small Businesses to Hire the Right Employee
Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis
Peter Daisyme — May 7, 2020 Eventually, every small business owner has to hire an accountant. But accountants are anything but one size fits all. Accountants bring order to one of the trickiest, most stressful parts of your business: finances. With a solid accountant, you can save your company money, stay compliant with governing agencies, … Continue reading 7 Questions Small Businesses Should Ask Before Hiring an Accountant
Yelp Search Filter Identifies Local Businesses With Virtual Offerings by Laurie Sullivan @lauriesullivan, May 4, 2020 In a series of features introduced Monday, Yelp now supports a search filter for companies offering virtual services such as yoga classes at 24/Hour Fitness, as well as therapy sessions, tax services, or tutoring sessions at other nearby businesses. … Continue reading Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Melanie Green — May 4, 2020 While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing … Continue reading How Reopening Too Early Could Be Worse for Small Businesses
River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
Tucker Mathis — April 30, 2020 The CARES Act offers small business funding and coronavirus relief that can’t come fast enough. Here’s what you need to know about the PPP, loan forgiveness and more. We don’t need to tell you about the crippling impact the coronavirus is having on small businesses across the country. Whether … Continue reading What Does PPP and the $2.2 Trillion CARES Act Mean for Small Businesses?
