Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses
Brian Basilico July 3, 2020 Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not … Continue reading Top 5 Big Mistakes Big Businesses Make on LinkedIn
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make
Dana Salman June 23, 2020 The COVID-19 pandemic has forced a fundamental shift in how many retail businesses operate. With the government closure of non-essential businesses and customers nervous about keeping proper social distances in retail spaces, many brick-and-mortar businesses have focused on adding ecommerce to their business model. While this shift may have happened … Continue reading Shifting Bricks-and-Mortar Businesses Online
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Nicholas Shaw — June 6, 2020 Cross-border e-commerce has gained a large momentum due to customers buying products from other countries. There are many reasons why consumers would choose to buy from another country. Some of the reasons are shipping options, payment methods, product quality, and more. Since online customers can choose their sellers anywhere … Continue reading Is Cross-Border the Next Frontier for Ecommerce Businesses?
Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses
SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
James Efron — May 23, 2020 In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our … Continue reading How Has the GDPR Affected Businesses?
