Tag Archives: Businesses

Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses

Business Planning

Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses →

Is Cross-Border the Next Frontier for Ecommerce Businesses?

eCommerce Challenges

Nicholas Shaw — June 6, 2020 Cross-border e-commerce has gained a large momentum due to customers buying products from other countries. There are many reasons why consumers would choose to buy from another country. Some of the reasons are shipping options, payment methods, product quality, and more. Since online customers can choose their sellers anywhere … Continue reading Is Cross-Border the Next Frontier for Ecommerce Businesses? →

Event Marketing Tips For Small Businesses

Event Marketing

Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses →

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Event Marketing

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses →

When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales

SEO Strategy

Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales →

6 Negotiating Tactics for Fast Growth-Minded Businesses

Negotiation Skills

Merilee Kern — May 14, 2020 Photo courtesy of Ruth Shlossman In business, it would be difficult if not impossible to achieve a notable measure of success without having inked a significant number of agreements with other parties—most appreciably with conflicts inherent in the process having been pleasingly overcome for all involved. Whether negotiating a … Continue reading 6 Negotiating Tactics for Fast Growth-Minded Businesses →

5 Hiring Tips for Small Businesses to Hire the Right Employee

Effective Hiring

Jennifer Costa — May 12, 2020 Develop Your Small Business’s Growth Strategy with these Hiring Tips Developing a growth strategy for a small to medium-sized business is a complex, and often time-consuming process. With so much information to evaluate, it’s easy to understand why many business leaders don’t spend enough time considering their hiring processes. … Continue reading 5 Hiring Tips for Small Businesses to Hire the Right Employee →

How Small Businesses Can Work with Influencers Post-Crisis

Small Business Challenges

Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis →

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