Peter Navarro May 10, 2021 A static IP address can be useful for companies in order to offer web-based services and enable access for flexible working models. We explain in this article what that actually means and the advantages of using a static IP address in your office. But first let’s quickly understand what is … Continue reading Benefits of a Static IP Address for Small Businesses
Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses
Eleanor Hecks April 26, 2021 COVID-19 may be waning thanks to our vigilant medical and research communities, but the world has changed irrevocably. Many organizations have undergone a digital transformation faster than ever before, and the pandemic was the major catalyst. Now, more than a year later, everyone is starting to settle in and adjust … Continue reading 5 Growth Opportunities for Businesses to Thrive in a Post-COVID-19 World
Chris Stanislawek April 19, 2021 TikTok’s 800 million user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s new self-serve marketing platform. Whether you’re trying to drive traffic to your website, increase sales or launch a new product, a well-targeted and … Continue reading How to Use TikTok Ads: The Ultimate Guide for Small Businesses
Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses
Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
Jake Eisenberg March 15, 2021 If you’ve been in the business long enough, you’ll realize that companies experience capital shortages. Companies that have to wait for months to get paid are especially prone to cash flow issues. Fortunately, invoice financing lets business owners accelerate cash flow by selling their invoices to third-party companies. This way, … Continue reading An Entrepreneur’s Quick Guide to Invoice Financing for Small Businesses
Herby Fabius March 11, 2021 I am an interviewer. I spend my days interviewing entrepreneurs and self-published authors. Over the years, I have interviewed over 600 entrepreneurs. I am naturally curious to understand why they started their businesses, what they learned on that journey, and most importantly, what were some of the mistakes they made … Continue reading Top 3 Mistakes Entrepreneurs Make Starting Their New Businesses
