Angela Hausman, PhD March 30, 2021 In the days when customers came to your store to buy products, building trust and credibility for your business was a relatively easy process facilitated by face-to-face interactions. You hired likable, friendly employees who spent time working to help customers, even getting to know them as people, and credibility … Continue reading Building Trust and Credibility for Your Business: Tips to Avoid Mistakes
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
Angela Hausman, PhD March 28, 2021 Marketing changed a lot over the last 20 years. Previous advertising campaigns like those on TV, billboards, and in print, such as local papers and magazines are no longer as effective as they used to be. Plus, the cost of these marketing tools puts them out of reach of … Continue reading Grow Your Business Online with These 6 Strategies for Success
Tom-Chris Emewulu March 25, 2021 The tremendous growth prospects of the subscription box economy are well-documented. And I’ve shared insights on creating a profitable subscription box business on an external platform (read it here). For this article, we shall review seven crucial growth hacking ideas that can help you charge up your subscription box business … Continue reading These Essential Growth Hacking Ideas Will Help You Scale Your Subscription Box Business
Karen Repoli March 26, 2021 One of the primary reasons people hesitate to start a business is their fear of needing many thousands of dollars in startup money. If you’re starting a brick-and-mortar business that requires a physical location and/or inventory, yes, those startup costs can be very expensive. However, if you’re starting a service … Continue reading 5 Ways to Start a Profitable Business on a Budget
Angela Hausman, PhD March 25, 2021 When you first start your own business, you look for new ways to grow your business and its customer base, since that’s the name of the game in business. Otherwise, there’s no money to pay suppliers, employees, or other expenses. Sometimes it seems like an incredibly daunting task, especially … Continue reading Grow Your Business: Here Are 5 Tips to Get You Started
Angela Hausman, PhD March 24, 2021 Building a collaborative workforce is one of the most critical steps you need for long-term survival. When you have employees pulling in opposing directions or segments of the company with different priorities, it slows the business down and makes progress almost impossible to achieve. Photo by fauxels from Pexels … Continue reading Building a Collaborative Workforce to Improve Business Performance
Dmytro Spilka March 20, 2021 A business can be described as a machine, a well-oiled formation that is only successful when each component down to the smallest cog works efficiently. If any part of the machine breaks down, we see production fall to a halt, unable to churn out results. In other words, if a … Continue reading Workplace Wellbeing: Why Employee Health Matters in Business
Angela Hausman, PhD March 19, 2021 This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course … Continue reading Boost Your Business with These 5 Digital Marketing Tips
How to Prepare and Get a Higher Business Loan Amount Are you thinking of taking on a business loan to revive or boost your business? It is imperative that you prepare well to access the maximum amount you need. Many small business owners fail in their loan application or get substantially less than they wanted … Continue reading How to Prepare and Get a Higher Business Loan Amount
