March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies
Choosing the Best SEO Agency: 7 Essential Steps for Your Business Dani Findlay Mar 18, 2025 Businesses depend on search engine optimization (SEO) to improve online visibility and growth. However, selecting the right SEO agency can be challenging. According to a study by Backlinko, 75% of users never scroll past the first page … Continue reading Choosing the Best SEO Agency: 7 Essential Steps for Your Business
February 21, 2025IMPACT COUNCIL How to motivate staff when automating your business Yes, there’s fear of change, but there are also emerging playbooks where everyone wins. BY Matthew A. Chang and Kate McAfoose Clearly, automation will affect labor in 2025. But we maintain that when implemented well, automation elevates our employees and empowers our American workers … Continue reading How to motivate staff when automating your business
January 18, 2025 How women lead the acai berry business in the Amazon Acai berry production has grown around 50% in the past decade, driven by a dozen or so women in the tiny community of Ilha da Jussara, at the northern tip of the Brazilian Amazon. BY Reuters In the tiny community of Ilha da … Continue reading How women lead the acai berry business in the Amazon
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics. Nick Yang on January 8, 2025 Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. … Continue reading 4 reporting essentials to streamline business intelligence
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
The festive-goods supplier has struggled with changing consumer habits as Americans cut spending amid high inflation. BY Jennifer Mattson The party is over for Party City, which is closing all its stores and going out of business after 40 years of supplying balloons, cups, candles, and tableware for everything from birthday and anniversary parties to … Continue reading Party City wraps up 40 years in business, will close all locations imminently
It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of change. BY Mickey Lyons Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses … Continue reading Why you should write your competitor’s business plan
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
