Tag Archives: Business

The next generation of business leaders must be adaptable

July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable

How will AI change the restaurant business?

July 03, 2025 How will AI change the restaurant business? BY Kristen Hawley Restaurant industry leaders are excited for artificial intelligence to make the business better.  But many feel unprepared to handle its implementation.  That’s according to a new survey from consulting firm Deloitte that asked hundreds of restaurant industry executives about their current use and … Continue reading How will AI change the restaurant business?

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?