January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
The festive-goods supplier has struggled with changing consumer habits as Americans cut spending amid high inflation. BY Jennifer Mattson The party is over for Party City, which is closing all its stores and going out of business after 40 years of supplying balloons, cups, candles, and tableware for everything from birthday and anniversary parties to … Continue reading Party City wraps up 40 years in business, will close all locations imminently
It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of change. BY Mickey Lyons Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses … Continue reading Why you should write your competitor’s business plan
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. Kath Pay on December 5, 2024 Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing … Continue reading Why bad business decisions can hurt email deliverability
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
Here are four principles for identifying and building strategic alliances with AI leaders. Sarah C. Weiss on December 2, 2024 Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a … Continue reading How Walmart, BMW and Heinz use AI partnerships to grow their business
Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows … Continue reading Why Every Business Needs to Have Active Social Media Accounts
A federal judge in Texas blocked a new rule from the Biden administration that would have expanded access to overtime pay to millions more salaried workers across the U.S. BY Associated Press Small business owners have had a mostly positive reaction to a judge’s decision to strike down an overtime rule that would have qualified more … Continue reading Some small business owners are relieved after an overtime pay rule was blocked
Linda Aylesworth | October 30th, 2024 Creating a free Google business listing – also known as a Google Business Profile – is a powerful tool that can help build your business in more ways than one. When correctly and professionally optimized, it makes it easy for consumers to discover, learn more about and contact your … Continue reading How Do I Add My Business to Google
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
