Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic]
Ryan PinkhamMay 14, 2015 The Chicago Network was founded in 1979 to foster connections among Chicago’s women leaders. Through these connections, the organization now also plays an active role in cultivating the next generation of women leaders. Through its 35-year history, the network has grown to more than 450 members, representing more than 60 industries … Continue reading How To Use Email Marketing To Build Your Membership Organization
Martin YanMay 11, 2015 Communities are essential to shaping our identities. They bring people together through a common activity or belief and provide us a context in which we are able to interpret ourselves and one another. Take a sporting event, for example. Two strangers sitting next to each other can be wearing the same … Continue reading 8 Ways to Build a Thriving Online Community
Ryan PinkhamMay 8, 2015 Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in the book publishing industry for a long time, and have … Continue reading How To Build Vendor Relationships And Increase Sales With Email Marketing
Rosalind HenshellMay 1, 2015 Winning customers and keeping them is a huge part building a successful business, but the icing on the cake is having those customers send their friends, family and associates to you as a referral. The idea of Building an Unbreakable Chain of Referrals is simple: Win one customer, get a referral … Continue reading Build An Unbreakable Chain Of Referrals
Brian HughesApril 24, 2015 With more than 300 million active monthly users, Instagram is one of the hottest social media apps. The average Instagram user spends 21 minutes per day using the app. That’s a lot of time for an app that just shows images and has virtually no desktop presence, writes Econsultancy’s David Moth – and … Continue reading 3 Ways B2B Companies Can Build Their Brand with Instagram
Ray ManleyApril 15, 2015 The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another … Continue reading Build a Digital ‘Company Town’ and Start Selling to Its Residents
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
Eric NgApril 7, 2015 One question you need to ask yourself: is my website helping me drive sales? If your answer is yes, then are you measuring your ROI to see what key campaign drivers are generating these sales? If your answer is no, then what are you waiting for? Your website is the most … Continue reading How To Build A Website That Converts
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
