Tag Archives: Build

How To Build A Lead Scoring Program [Infographic]

Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic] →

How To Use Email Marketing To Build Your Membership Organization

Ryan PinkhamMay 14, 2015 The Chicago Network was founded in 1979 to foster connections among Chicago’s women leaders. Through these connections, the organization now also plays an active role in cultivating the next generation of women leaders. Through its 35-year history, the network has grown to more than 450 members, representing more than 60 industries … Continue reading How To Use Email Marketing To Build Your Membership Organization →

How To Build Vendor Relationships And Increase Sales With Email Marketing

Ryan PinkhamMay 8, 2015 Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in the book publishing industry for a long time, and have … Continue reading How To Build Vendor Relationships And Increase Sales With Email Marketing →