Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses
By Mohamed Hedi Lassoued November 22nd, 2016 If your forms are not optimized, you’re bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Let’s see how you should do this in four ultimate sign-up form conversion optimization steps. Forms are built for different objectives and different … Continue reading How To Build A Signup Form That Converts
Erika Goldwater — November 21, 2016 Follow @erikawg— November 21, 2016 We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce … Continue reading 5 Essentials To Build A Survey
Richard Smith — November 20, 2016 Follow @MeRichardsmith— November 20, 2016 Social media is a great way to gain followers, fan or even loyalists. However, logging into an account won’t make you popular unless the pitches are perfect and customers show trust on your products and services. This theory brings us to the tried and … Continue reading 5 Ideas to Build Influence with Social Proof
Peter Helmer — November 20, 2016 — November 20, 2016 Harry Smith has built a $ 35 million (sales) business over the last 30 years. He is now thinking about retirement and wants to sell the company. He’s talked to several investment bankers. All of them have told him The Harry Smith Company (HSC) is … Continue reading Make Your Company More Valuable — Build a Sales Organization
Mary Lister — November 16, 2016 — November 16, 2016 When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens … Continue reading 5 Ways to Earn & Build Customer Loyalty
Elle Morgan — November 3, 2016 Follow @woopra— November 3, 2016 Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for cloud-based software has had a profound impact on the way B2B companies identify and convert customers. In the freemium model, users gain access to basic … Continue reading How to Build a Sales-Accelerating Product Qualified Lead Engine
by Laurie Sullivan, Staff Writer @lauriesullivan, November 9, 2016 Building progressive Web apps isn’t easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how to get PWAs indexed, discovered, and ranked higher. What’s a PWA? “Progressive Web Apps bring … Continue reading Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
Jeff Tennery — November 3, 2016 Follow @jtennery— November 3, 2016 The number of freelancers listing services on labor platforms is constantly expanding. According to a recent report by JP Morgan, “4.2 percent of adults had ever participated in the Online Platform Economy in September 2015—a 47-fold growth since October 2012.” So, it is more … Continue reading First Rule of Freelancing: Build an Impressive Profile (And Here’s How)
Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
