By Ann Smarty December 13th, 2016 Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin … Continue reading How To Build An Irresistible Lead Magnet
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. Jacob Baadsgaard on December 9, 2016 If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by … Continue reading How to use your buyer personas to build your 2017 marketing budget
Kevin George — December 5, 2016 Follow @imkevin_monk— December 5, 2016 A well-designed landing page is one of the important junctions on the way to achieving higher conversion rates. However, more than 20% of businesses do not have any strategy to test their landing page. The sole purpose of a landing page is lead generation. … Continue reading 11 Must-Have Landing Page Elements to Build Your Brand
Michael Lang — November 18, 2016 Follow @sg_partners— November 18, 2016 There are thousands of ways to kill a sale. I start a lot of my blogs with those exact words and with good reason – people are still making the same mistakes and are blown away when the client says “No”. My mission is … Continue reading 4 Questions You Must Know to Build Better Client Relationships Now
Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses
By Mohamed Hedi Lassoued November 22nd, 2016 If your forms are not optimized, you’re bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Let’s see how you should do this in four ultimate sign-up form conversion optimization steps. Forms are built for different objectives and different … Continue reading How To Build A Signup Form That Converts
Erika Goldwater — November 21, 2016 Follow @erikawg— November 21, 2016 We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce … Continue reading 5 Essentials To Build A Survey
Richard Smith — November 20, 2016 Follow @MeRichardsmith— November 20, 2016 Social media is a great way to gain followers, fan or even loyalists. However, logging into an account won’t make you popular unless the pitches are perfect and customers show trust on your products and services. This theory brings us to the tried and … Continue reading 5 Ideas to Build Influence with Social Proof
Peter Helmer — November 20, 2016 — November 20, 2016 Harry Smith has built a $ 35 million (sales) business over the last 30 years. He is now thinking about retirement and wants to sell the company. He’s talked to several investment bankers. All of them have told him The Harry Smith Company (HSC) is … Continue reading Make Your Company More Valuable — Build a Sales Organization
Mary Lister — November 16, 2016 — November 16, 2016 When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens … Continue reading 5 Ways to Earn & Build Customer Loyalty
