Tag Archives: Build

Build Your Social Media Strategy On The Age-old Principle: Less Is More

Arpan Shah — December 21, 2016 Follow @arpanshah1990— December 21, 2016 Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. No matter what the size of your budget is one has to assign a chunk to the social media promotions. Recent presidential elections in the USA … Continue reading Build Your Social Media Strategy On The Age-old Principle: Less Is More

How to use your buyer personas to build your 2017 marketing budget

You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. Jacob Baadsgaard on December 9, 2016   If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by … Continue reading How to use your buyer personas to build your 2017 marketing budget