Laura Patterson — October 19, 2018 Follow @LauraVEM — October 19, 2018 The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. … Continue reading Make and Build a Business That Solves a Problem
Warren Knight — September 29, 2018 Follow @warrenknight — September 29, 2018 Marketing is becoming ever more personalised, and for long-term success, your business needs to keep up with the trend. You need to be building relationships, and doing that means being where your customers are. Online is key, but how can you leverage that … Continue reading How To Build a Partnership Program For Long-Term Success
Paul Keijzer — September 25, 2018 Follow @Paul_Keijzer — September 25, 2018 FotografieLink / Pixabay You may have a stellar strategy and vision to exponentially grow your company into something that’s larger than you and your leadership. However, all your efforts would be in vain if you don’t have the capacity to implement those strategies. … Continue reading How To Build Capacity To Succeed During Exponential Times
Derek Gleason — September 6, 2018 — September 6, 2018 In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI. But it’s also essential—89 percent of customers stop doing business with a company after … Continue reading How to Build a User Research Culture
Can Programmatic Build Brand? by Nina Lentini , Staff Writer @Nina_Lentini, (September 05, 2018) “If you want to grow a brand, you better start thinking about relevancy and the presence and continuity against prospects who are not currently customers. So how do we make programmatic branding relevant to non-customers and then to people who are … Continue reading Can Programmatic Build Brand?
William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide
Amity Kapadia — August 16, 2018 Follow @amitykapadia — August 16, 2018 Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a laborious process that typically involves many internal departments, especially your technical development team. In addition to the internal infrastructure and tools necessary to … Continue reading How To Build an Automated Affiliate Marketing Machine
Darnelle O’Brien — August 17, 2018 Follow @thekissagency — August 17, 2018 Free-Photos / Pixabay Creating the perfect campaign for your brand, all starts with the right planning. While campaigns can be short term, you must keep the long-term marketing and brand strategy in mind, so you ensure your campaign activity will always align with … Continue reading How to Build a Killer Campaign That Really Works
Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign
Jessica Davis — August 13, 2018 Follow @godotmedia— August 13, 2018 It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approach. Simply pouring money … Continue reading 5 LinkedIn Marketing Tools to Productively Build a Brand Presence
