In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017 Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences
Marcie Wiehagen — February 13, 2017 — February 13, 2017 Back on the second business day in January, I overheard a conversation between two accounting people about how deserted the office was during the holidays. The line that resonated was “there certainly weren’t any marketing people in the office!” Ouch! That is made even worse … Continue reading How the Value of the Short Break Is Misunderstood
Josh Ritchie — February 10, 2017 — February 10, 2017 What is an infographic? Though the popularity of the infographic has risen dramatically in the past few years, we still commonly receive questions about the various terms used to describe this field of design. Data visualization, information design, visual content, and infographics are just some … Continue reading What Is an Infographic? We Break It Down
Karla Jackson — January 19, 2017 — January 19, 2017 Most of us are guilty of posting the exact same content on Facebook, LinkedIn, and Twitter. While this is an easy way to keep your social sites updated, it has a downside because every social platform has its own audience and tone. Different Audiences for … Continue reading Social Media Habits to Break: Posting the Same Content on All Platforms
Taylor Nelson — November 3, 2016 Follow @TaylorNelsonLR— November 3, 2016 “Unless you are breaking stuff, you aren’t moving fast enough”— Mark Zuckerberg Zuckerberg’s line is the most well-known example of a common piece of advice on how to get ahead at work or how to get ahead in life more generally: “move fast.” There … Continue reading The 70% Rule: How to Move Fast and Break Things (and Why you Should)
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush
by Benjamin Brandall July 4, 2016July 4, 2016 Thinking of starting a side project? A month back, I realized I was getting to the point where I wasn’t bothering to take lunch breaks. I read as a big part of my job, and I didn’t want to get involved in anything heavier than reading articles. … Continue reading Start a Side Project on Your Next Lunch Break — 8 Project Ideas to Try
by Ross Hudgens July 3, 2016 Follow @rosshudgensJuly 3, 2016 If you have an online business, there’s a good chance someone is reviewing it online. These reviews take on several different forms, and said forms can have big implications on a sale… or not. This fact may not be a shocker to you, but there … Continue reading 5 Unique Ways Reviews Can Make or Break Your Business
