Tag Archives: Break

4 Guiding Principles to Break Through Digital Marketing Challenges

by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges

6 Important Inventory KPIs That Can Make or Break Your Warehouse

by Paul Trujillo March 14, 2016 Follow @TruPaultxMarch 14, 2016 Key performance indicators (KPIs) help identify and define progress towards defined business goals. Although KPIs vary across businesses and industries, they are vital to the success of an organization. Why exactly are KPIs so important? They reflect your business goals and mission, providing ways to … Continue reading 6 Important Inventory KPIs That Can Make or Break Your Warehouse

4 tips to break into the C-suite and become a chief marketing technology officer

How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016   As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer

Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy

Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016   Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy