Tag Archives: Brands

Brands That Matter 2024 early-rate application deadline is almost here

Branding

 April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here →

3 ways brands can build trust with privacy-concerned consumers

Consumer Mamangement

Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024   Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers →

Why March Madness is marketing madness for brands and women’s basketball

Women In Business

March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark.  It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball →

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites

Branding Engagement

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites →

Digital Gap Widens Between What Brands And Consumers Want

Digital Transformation

Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want →

Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again

Branding Lessons

  By Nicole Gull McElroy Bracken Darrell likes starting over.  “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.”  It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again →

Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023

Branding Trends

  By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023 →

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