As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy
Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016 When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote
by Personal Branding Blog June 18, 2016June 18, 2016 As social media continues to evolve it is important to connect your personal brand to its followers in a way that builds trust. In order to convert leads into sales you need to build an authentic community. How can your brand convert fans and followers into … Continue reading Social Sales Strategies for Personal Brands
by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands
by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
by Sean Hargrave, , Staff Writer, June 16, 2016 Millennials are leading a trend to get news stories through social media — and that means that in more than one in two instances, they don’t even notice the brand the news come from. In Korea and Japan, where using social for news is more … Continue reading Mobile-First Social Millennials Are Consigning News Brands To History
by Margie Kupfer June 16, 2016June 16, 2016 Social media has had a profound effect on consumer behavior. Consider that nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. It also feels as though there are … Continue reading How Can Brands Combine Social Media And Mobile Marketing?
by Wishpond June 15, 2016June 15, 2016 These days, snapping photos is second nature, and having a social media presence isn’t just recommended – it’s essential. And though Facebook and Twitter remain king and queen, Instagram is quickly rising in prominence as social media’s place-to-be. It’s no surprise, then, that Instagram is home to some … Continue reading Trending Titans: 6 Lessons Taught by Instagram’s Biggest Brands
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing. Megan Hannay on June 15, 2016 Whether you’re a local business looking for more walk-ins or a startup launching in select regions … Continue reading Why big brands sponsor Little League (and why you might want to, too)
