by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)
by Rebecca Lee White July 9, 2016 Follow @rleewhiteJuly 9, 2016 Have you learned how to use Snapchat for your brand? Don’t worry if you feel lost in the Snapchat interface; the network is often confusing for new users. I’ll walk you through each of the main Snapchat screens and the steps you can take … Continue reading Snapchat for Brands: How to Navigate the Interface
by Brittany Laeger July 8, 2016July 8, 2016 Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a world … Continue reading Understanding Facebook Live Video for Pages and Brands
by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you. Tamar Weinberg on June 29, 2016 What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, … Continue reading Report: What marketers can learn from the biggest brands on Instagram
by Personal Branding Blog June 26, 2016June 26, 2016 A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more. A well optimized website can bring … Continue reading Optimize Your Brand’s Website for More Visibility
by Joe Mandese @mp_joemandese, June 22, 2016, 9:34 AM A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in a brand name, and target consumers based on the “affinity” they have for that brand. The startup, aptly named Affinity Answers, utilizes … Continue reading Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’
by Ian McCartney June 23, 2016June 23, 2016 Social Media is a great boon for business. You can use it to interact, engage and amuse your customer base like never before. Most Big businesses fail to interact properly in that regard, so here are a few that know how to network properly. If you give … Continue reading Brands That’ll Teach You To Tweet
by Marko Saric June 22, 2016 Follow @MarkoSaricJune 22, 2016 May was a big month in the life of Instagram. The algorithm that sorts the posts according to the relevancy and popularity has arrived. Many brands and influencers have freaked out about this. The business profiles with insights and more added features are coming soon … Continue reading Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move)
