Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022 Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy
The Homogenization Of Brands On TikTok by James Cadwallader , February 11, 2022 The following was previously published in an earlier edition of Marketing Insider. Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly … Continue reading The Homogenization Of Brands On TikTok
By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
How Americans ‘Cancel’ Brands, According To Forrester by Joe Mandese @mp_joemandese, January 26, 2022 With numerous recent studies indicating consumers are becoming more active about pressuring brands whose products, services — and increasingly, policies and ideologies — don’t align with them, Forrester fielded research to find out exactly how consumers “cancel” brands they no longer … Continue reading How Americans 'Cancel' Brands, According To Forrester
Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
Devin Partida January 17, 2022 The highly competitive world of retail means businesses must find ways to create customer loyalty. Launching a credit card gives a brand the ability to pass out member points for purchases all over, offer higher perks for shopping in the establishment, and keep the business’s name at the forefront of … Continue reading Why Brands Are Launching Their Own Credit Cards (And 10 to Check Out)
Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2. Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization
John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
