A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity
Digital Brands Headed For Another Messy Holiday Season by Vic Drabicky , Op-Ed Contributor, November 3, 2021 About this time last year, retailers collectively took a deep breath, crossed their fingers, and hoped for the best. After a year of being battered by the pandemic, a holiday season like no other was upon us. But … Continue reading Digital Brands Headed For Another Messy Holiday Season
How Brands Are Gearing Up For Halloween by Oliver Wright , October 29, 2021 Americans will be hoping to wear a different type of mask this Halloween. After a year of living digitally, face-to-face socializing looks set for a return this Halloween, with more than half (56%) of people overall — and three quarters (74%) … Continue reading How Brands Are Gearing Up For Halloween
How Brands Can Best Navigate The Cookie-less Future by Josh Perlstein , Op-Ed Contributor, October 8, 2021 There are massive changes afoot in the digital ecosystem related to consumer privacy, government regulation, and big-tech player moves, with far-reaching implications for brands and digital marketers. As the industry prepares for the elimination of third-party cookies, the … Continue reading How Brands Can Best Navigate The Cookie-less Future
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America. Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers
DeJuan Wright September 8, 2021 Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the ground and bring your vision to the marketplace. You’re pretty … Continue reading How To Attract Your Brand’s Minimum Viable Audience
Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021 Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands
