How Older Brands Stay Relevant To Gen Z by Steve Ellwanger , October 7, 2022 Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up … Continue reading How Older Brands Stay Relevant To Gen Z
Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
How Brands Can Use AI For Strategy Work by John Connors , September 23, 2022 Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin most everything, including marketing and the … Continue reading How Brands Can Use AI For Strategy Work
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
By Jessica Bursztynsky August 22, 2022 It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
By Elissaveta M. Brandon August 12, 2022 Another bad week is wrapping up for tech companies—and consumer brands that have donned the tech cape to boost valuations and share prices. Peloton just announced that it is slashing nearly 800 jobs. The Peloton news is part of a sweeping overhaul that includes shutting many of its … Continue reading More layoffs at tech-adjacent brands: Peloton, Calm, Sweetgreen, and more
Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands by Ray Schultz , Columnist, August 10, 2022 Email teams are usually stuck with the cleanup when a customer abandons a cart. But many shoppers never even get to the checkout stage because they can’t find what they’re looking for, judging by … Continue reading Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
