Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Business.comMarch 19, 2015 Instagram’s photo and video-sharing social network has recently (and according to many, finally) kicked off a new phase of Instagram for Business with carousel advertising. Supplementing current abilities for advertisers to reach users with their brands, carousel ads will now allow interested users to swipe through a string, or “carousel”, of promotional … Continue reading Full-Filter Branding: Instagram for Business and Carousel Advertising
Large companies the world over have long recognized the value of creating a brand. To most small business owners however, branding their business is something they only dream of as they think it’s just not possible to do with their small budgets. But even a small business can benefit from the impact of having a … Continue reading Is Small Business Branding Possible? You Betcha And Here’s How
Gal BorensteinJanuary 7, 2015 1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL-VILLAGE ENTREPRENUERS … Continue reading Top 10 Digital Branding & Marketing Trends to Watch in 2015 (Infographic)
Plus: The year’s top essays and stories on branding Editor: Suzanne LaBarre Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great branding is really the … Continue reading The Best And Worst Branding Of 2014
Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
By John Coe, Published November 14, 2014 Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR, and other forms of communication (e.g. trade shows) that communicates … Continue reading Branding And Data – The New Alliance
By Jeff Korhan, Published November 12, 2014 The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, what’s old is new again. In many ways your process for delivering exceptional customer experiences is your business … Continue reading 3 Tips For Branding Your Customer Experience
By Rebecca Wilson, Published November 12, 2014 If you’ve read my previous post about Building a Branding Identity then you already have an idea of what’s important to focus on as you’re developing a brand. However, if you have more than yourself working with your company’s branding it’s difficult to communicate the guidelines. The reason … Continue reading Creating A Guide For Branding Guidelines
