By Lawrence Anderson, Published November 4, 2014 Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it. So here’s a much closer look into the finer points of a personal brand … Continue reading How Your Lead Generation Campaign Can Persist With Personal Branding
By Liz Papagni, Published October 29, 2014 Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if … Continue reading Branding With Hashtags: Making Sense Of The Conundrum
By Eric Thomas, Published October 12, 2014 Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging … Continue reading How Product Badging Helps Increase Conversions And Branding
By Personal Branding Blog, Published October 9, 2014 Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it … Continue reading Focus on Branding YOU… Not Your Company
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what … Continue reading The Power Of First Impressions And Branding
Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term ‘branding’ is bandied about regularly today by marketing gurus, business consultants and social media … Continue reading Branding: Making Your Mark
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described as auction-based systems, allow marketers to bid on keywords, rather than lumping personas into audiences. The campaigns would rise to the top above the fold, … Continue reading Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation
